Another lesson of hard knocks
If I had to do it all over again, I would take the money I’m spending on cable tv advertising and instead hire a programmer to help me finish up some web pages. I do much of my own website programming, and right now I’m a bit overwhelmed.
Even with all the extra free ads the cable tv company threw in just to keep me happy, local traffic to my store
in Aberdeen hasn’t increased one bit. Perhaps 6 months from now I’ll feel different. Otherwise its live & learn.
For buying tv advertising, the cable company gave me a free 20″ monitor. The monitor came in real handy when I ordered a new computer for my office which also included a 20″ monitor. So I hooked both monitors together and holy moly — I love it! How did I ever live with just 1 monitor! Amazing.
So far June internet sales have been great. Since I started this online business many years ago, I have not had a down month in sales. Of course I’m always adding new products & online services to keep sales rolling. I’ve been continuing to add more pex plumbing parts, and also I added a page of Nordyne filters & misc. The Nordyne items have been sitting in my office for more than a year, so about time I got them added, eh!
I still have an office clogged with stuff to add to my online store, and then on my store shelves. All it takes is time — so where is that programmer I need to help me do this? Oh yea, I don’t have one. I’m instead paying for cable tv advertising that’s not working!
My son’s baseball team lost 3-4 today. Interestingly, my son scored all three of the team’s runs, so a proud parent moment. My son also pitches. He pitched last Friday to a 1-point loss. He pitches again this Friday. Games are at 3:30pm, and wild horses won’t keep me away from them!
Mark